Frog @ Eskhill

Several management writers have used a frog as a metaphor of their management thinking. We particularly like the thoughts of Charles Handy and Alistair Mant - see handy on frogs and mant on frogs

But first some thoughts on why we chose a frog symbol.

Frog people understand change and transformation. What could be more fascinating than a creature that begins life in water swimming freely like a fish, and gradually grows and develops feet, lungs instead of gills, sheds its tail, expands the size of its head, and climbs upon a rock and hops off onto land. We too are transformed within the womb, from a tiny fish like creature that swims in fluid, to the air breathing infant that emerges at birth.

Frog people are also aware of our earliest beginnings. The earliest known frog fossils were found in Arizona and are believed to be from the late Jurassic period, about 190 million years ago. The frog helps when you feel alienated from nature and from the earth. A frog reminds us that we all came from the same beginnings and share one common bond.

And frogs leap – some up to 20 times their body length – so for great leaps forward, for transformational change and for sustainable existence – think frog @ eskhill.

Add to these metaphors the story of the frog and the prince and Beatrix Potter's Jeremy Fisher, (not to mention the seven frogs that inhabit our pond pump house!) and we felt that we had our perfect symbol.